Through Oreganic Design LLC, I structured and led a UX Ideation workshop for Pandora Jewelry. We partnered with Flextronics to begin the development process and design of the necessary features and components for their new line of wearable technology bracelets. These features and components are developed through the design of new bracelets and charms.
OBJECTIVE
Customers are now desiring and expect a more dynamic in-store experience through the use of technology.
As a team our goal was to support the innovation of new wearable tech components with improved functions and features that will promote the use of Pandora
products with existing and new customers in the long run.
Continue to create Pandora Specific products that connect with people and bring the brand into the wearable tech market by creating a series
of charms with various functions that will pair with the users mobile device.
TEAM
Oreganic Design LLC Team
Flextronics Manufacturing Team Members
Pandora Product Innovation Team
APPROACH
User/ Stakeholder Research
Concept Ranking
Persona Definition
Value Proposition Evaluation
Storyboards and Sentiment Charts
Feasibility and Timeline Creation
PERSONA DEFINITION
Audience who purchases Pandora:
Married for five years
Living In smaller Local Communities
Low to Mid-Level Income
Relationship to Jewelry:
Connection with certain events, life milestones and loved ones
Brings about a sense of closeness and connection with those that you might not be able to have a physical connection with anymore
Used to show value in a relationship, the gesture or action of giving/receiving the jewelry can bare just as much weight on the value.
“Notify me…”
Notify me when I have an incoming call, text message, email, and/or a social community update.
Notify me when I’m about to misplace or forget my phone.
“Allow me…”
Allow me to ‘call myself’
Allow me to unlock my phone
Functional and Emotional Benefits
Keeps me connected to the people that are meaningful to me
Subtly reminds me if I am about to forget or lose my phone
Makes me feel a closer bond with key people
Makes me feel “protected” and special
CONCEPT RANKING AND IDEATION
Problems users will encounter in their daily lives were listed after brainstorming along with a method in which the bracelet could provide direct feed back for the specific problem as well as familiar and popular apps and tech features that could assist in making it possible.
CONCEPTS AND VALUE PROPOSITION
After brainstorming, key features were narrowed down and selected for evaluation to determine who this feature is for, how it can be used, the value it brings to the customer and how it can be implemented.
CLASP CONCEPTS
I used 3D CAD software to design and create renderings of a prototype for a "smart" clasp that could house the necessary tech components to power the smart bracelet and provide all of the necessary features developed in the workshop.
We developed several concepts to determine how different components can fit into a wearable bracelet. These were inspired by Pandora's current, most common and popular clasps they currently sell.
DOG TAG
•Similar concept as Chain Hang-off Clasp sits closer to the bracelet
•Shape of dog tag allows for a simple rectangular cavity for tech components
•Easily made into different shapes
IN LINE CLASP
•Long Cylindrical Clasp/Charm to house the tech components
•A rectangular cavity can be built into this
•Half of the Cylinder houses the cavity and tech components
•Hinge can be used to access this or merely as a clasp for the bracelet
*Holes For Led can be used for antenna/push button
MAGNETIC CLASP
•Clasp containing one small end while the other large (seen on right)
•Larger side of clasp contains rectangular cavity to house tech components
•Larger Cylindrical half (right side) can easily be extended or shortened depending on size of components
**Clasp does not have to be magnetic
CHARM CHAIN
•Multiple Charms connected in series to form a larger cavity
•Each can hold a separate component or alight straight for one continuous cavity for tech components
•Very customizable as there is a possibility to connect variety of charms/components
QUICK RELEASE CLASP
•Clasp contains to halves featuring a Magnetic Piston that moves vertically and houses the electrical components
•Press down on center crystal to detach magnets for quick release
•Bottom half of piston will allow for a square/rectangular cavity for the tech components
